Since the turn of the year, most of my thoughts about taking my business to the next level have focused around social media. Thinking about this objectively, this got me thinking, is this just a fad or is it here to stay?

Some facts…

1. Average person spent five and a half hours on social media sites in December 2009, up 82 percent from December 2008. AC NIELSEN

2. Marketers will also be spending more time and money on social media sites in 2010 – Alterian

5. Facebook is still by far the most popular social networking site worldwide, with 206.9 million unique visitors in December

6. 67% of global social media users visited the site during that month, spending an average of about 5.5 hours there per month, up from just three hours in December 2008.

7. Twitter received 18.1 million unique visitors in December 2009, up from 2.7 million in December 2008 (a remarkable 579 percent rate of growth).

8. Time spent on blogs and other social media sites increased 210 percent year-over-year, and the average time spent per person increased 143 percent.

9. Australia led the world in time spent on social media sites with 6 hours and 52 minutes per person, United States was second (6 hours and 9 minutes) with the United Kingdom close behind (6 hours and 7 minutes)

10. 20 million people are online on SKYPE at peak time, 445 million subscribers in Q1 2009, 30% usage for business purpose, 3.1 billion call to mobiles and landlines in Q3 2009, More than 190 certified hardware products.

11. Facebook available in more than 70 languages with 900+ employees. Facebook banned in Syria and 70% users live outside US. Features more than 350,000 application. Over 2.5 Billion photos uploaded monthly and faster growing demographic is women over 55. More that 300,000,000 users.

12. Approximately 150,000,000 videos on YouTube. 70% of the registered users are the American. Every minute 20 hours of video is uploaded. Localized versions for over 22 countries in 19 languages, total times of videos watched in 9300+ years. Estimated revenue of between $120 – $500 Million.

13. 54% of respondents said social media was ‘increasingly important’ to the overall marketing mix, with only 14% believing it to be ‘critical for success (Alterian Research Study)

14. Social Media has overtaken porn as the #1 activity on the Web

15. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour;

16. 25% of search results for the World’s Top 20 largest brands are links to user-generated content.

17. Hitwise UK reports indicate as top three sites for the week ending 16/01/2010: Facebook (51.60%), YouTube (16.10%) and Bebo (2.26%) (social networking category).

18. 51% of journalists read blogs for story ideas.

19. 28% of top search engine results are Social Media sites.

20. Universal McCann reports that 77% of all active internet users often read blogs.

21. Delicious (bookmarking site), has more than five million users and over 160 million unique bookmarked URLs.

22. According to Compete, In Q4 2009 Digg saw a 91% increase in traffic, while Stumbleupon and FriendFeed recorded a huge increase of over 180% and 3100%, respectively, as compared to 2008.

23. Wikipedia currently has more than 13.5 million articles in more than 250 different languages. The site attracts over 60 million unique visitors a month and it’s often hotly debated that the information it contains is more reliable than any printed Encyclopaedia.

24. There are overall 234 million websites as of December 2009. 126 million blogs on the Internet (as tracked by BlogPulse)..

Data compiled by Sorav Jain: Social Media & Digital Marketing Blog

It’s all about your attitude, that’s the difference between whether you will succeed or fail. So true. However how many of us listen to our body?

As part of the coaching and sales training I do,  I talk about the fives levels of listening, as penned by Steve Covey

5 Levels of Listening:

• Empathic Listening – Listening/responding with both the heart and mind to understand the speaker’s words intent and feelings. Listen for what is not being said
• Attentive Listening – Paying attention, focusing on the speaker’s words/comparing to your own experiences.
• Selective Listening – Hearing only what interests you.
• Pretend – Giving the appearance of listening
• Ignore – No effort to listen

This relates to when we listen to others. However how often do you use these levels when listening to your body? Most of us, if we are honest with ourselves ,use selective listening, i.e. when it suits us.

When we are hungry, we eat, we listen to our hunger pans, or sometimes not. When we are thirsty, we drink, or even when we are not. When you have an important decision to make, or coming up to an important meeting, do you listen to what your body is saying to you? Part of my work with the Enneagram, studies the link between listening to your body and the mind.

The easiest way to start to listen to you body, is learning to listen to your intuition. The video below by Judith Orloff explains how you can do this.

A simple exersise you can do that shows you how the body ‘knows’ is this.

Think of something that you can’t make up your mind about, or an important decision you have to make. Hold out your arm horizontal to the ground and think of each choice, (you need a partner for the next part). Think of choice A, imagine it, feel it, be it, now ask your partner to try and push your arm down.

Now think of choice B, imagine it, feel it , be it, again ask your partner to push your arm down. Which was easier? Which ever your body resisted the most, is the path you need to go down. Your body will naturally be strong with the choice that your truly want to go with. Your hesitation will be around some fear, confidence, or self-belief around the outcome.

By listing to our body more, we learn to trust our instincts and intuition and thus make decisions with greater confidence.

I love going to workshops and seminars, for several reasons. While I was in my 9-5 I went to many, both paid and free. However the reason I am in the fortunate position I am now, of running my own business, and being my own boss, is that I took MASSIVE ACTION (as I am sure many of you will be familiar!).

This last weekend I went to a workshop around attracting more clients, and I must say, I learnt a lot. However I made a commitment to myself that  I wouldn’t go to another until I followed up on my commitments I made and take MASSIVE ACTION around my goals.

This got me thinking,  what is the reason you go to workshops/seminars?

I see three reasons

1. Knowledge
2. Reinforcement
3. Networking/Joint Ventures

The title of the workshop and what it is going to give you is the obvious reason most people go to a workshop. We live in a society where we feel that we need more knowledge, “I am currently not getting what I want, so I must be lacking knowledge.”

Is this the case? Think of the last 5 workshops you have attended, did they give you ‘information’ that you already knew, but just not applied? I can certainly say this has been the case for me sometimes.

So what is it that makes us go back? Do we need constant reinforcement for what we already know, or is it more about developing our current knowledge? For me it is often the case of developing and fine tuning what I already know.

A few years ago I differentiated between whether I was consuming my time or investing my time, and I must say the percentage wasn’t in my favour. This for me was a light bulb moment, as soon as I consciously investmented my time, i.e. reading, networking, researching, communicating, listening, being a teacher, being a student, doing what I love, and not comsuming my time, i.e. TV, procrastinating, finding things to do to avoid what needs to be done; things started to change, I took MASSIVE ACTION.

What was a massive eye opener for me was the people you meet when you go to these workshops/seminars. By the very fact that they are there, their mindset would be very similar to yours, hence the opportunity to network with like-minded people is fantastic.

The opportunity to develop new connections for Joint Ventures is also great. Joint Venturing can take many forms, from joint marketing activity to promote complementary services, to looking for mentors who have already achieved what you are looking to develop.

These are some of my ideas. I would love to hear why you go to workshops and seminars.

Last weekend I went to a seminar run by my friend Deepak Lodhia and he remined me of the famous saying that Bruce Lee Coined – Be Like Water.

This puts what we strive for, in perspective. A great metaphor, if we adapt to situations and events and be our true to our self we will get more of what we want

Image via Wikipedia

Getting more clients is what we all strive for. We go networking, make cold calls, and go to workshops to learn the secrets from the ‘experts’, however if we apply the Yoda principal to getting more clients we will get more than we need.

The word ‘try’ is often heard when in our language, when we look to attempt something, ‘I want to work with that blue chip company, I will try and call the CEO’

TRY!!! This allows for failure. By trying we give ourselves a get out clause.’ Well I did try and call him, but he was busy, he is already working with XYZ‘

Next time you say you will try to do something, just change it to do. Even saying this will change the energy around your intention and make it more likely to happen.

When you are committed to something it is amazing how often opportunities occur. When I coach, whether in schools or in business, if I had a penny for the number of times I hear people say the word try, well, let’s just say, it would be easy money. Yoda’s response to Luke when his ship immersed in the lake was, all about intention.

Is your intention to fail or succeed. Is it an option that you fail? No, so why allow it to happen. By doing, your intention is all around succeeding, and history tells us as soon as we decide on something our intention changes and we get closer to what we want.

Go on try it, sorry DO IT, you never know it might just be true!

So what has undiluted orange squash got to do with anything.

In life we are forever told we must do that, do this, use these words, do this action, don’t eat this, do more exercise, buy this product. However, how many times do you actually listen to your inner self. Some call this intuition, awareness, gut instinct, any numerous definitions.

Does listening to your inner self make a difference, well if you listen only once or twice, maybe not, however if you trust it and listen the results may surprise you.

What would a glass of undiluted orange squash taste like? Bitter, strong, not very nice. Now the easiest thing to do is put water in it and drink it. Wouldn’t it be good if life was like that, i.e. when we come up against something that is bitter and not very nice we can just add something to it to make it better.

Just imagine if you put just one drop of water in the undiluted orange squash, would it taste any different, would it look any different, would it smell any different, no it wouldn’t. Now if you gave it to a scientist to see if it was different, what would they say? Yes there is, however only you and the scientist can know there is a difference.

That drop of water represents the small change we could all make to get the things we want in life. That small step that takes us nearer to our goal, that one small change of thought that makes us see those seemingly impossible things, now just really difficult.

What would be the implication if you allowed yourself to add one drop of water each month, each week, each day, or even each hour? For the first few drops only you (and the scientist) know you have made some changes, however the outside world will not know until, much, much later.

As humans one of our “want’s” is that we look for approval so when we make some changes we like it acknowledged, and when we don’t get that outside validation we lose self-belief  and give-up. The outside world will notice the great glass of orange juice only until several drops have been added and then the outside world can see the differnece.

This is the same when we do something different. It may take days, weeks, or even months before others see the different. But does this matter. If you knew that by adding a drop of water each day, you would achieve your goals, tackle near impossible tasks and increase your self-belief, would it really matter, if others notice the differenece?

By making sure you add one drop of water each day and being consistent you will start to get the results you want, and if you’re lucky others may see the difference as well!

Image by epicnom via Flickr

We often hear marketing professionals asking us about our USP (unique selling point) is, and many misinterpret this as  how are you better than the competition, when actually what they are is how are you DIFFERENT than the rest.

What is it that stands you out from the rest of the crowd? Think about it, you tend to remember the things that are different from the norm. Does your marketing and sales pitch lend itself to this? What is the impression that people are left with when they have either met you at an event, or experienced your services? What do they remember?

Ask yourself this, are you constantly trying to show how much better you are than the others or how you are different? Whatever profession you are in, people will choose you because you relate to them and because you have something different that they like.

Don’t kid yourself, whatever your profession, (unless you are the leader of a country!!!) there are thousands of people doing what you do. The following video perfectly demonstrates this. Getting over 38 million hits, it’s all about being different not necessarily better.

How can you be different? Please leave a comment and let others know what is different about you.

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When December comes the thought on most peoples minds is where did the year go? All the things I planned to do, I never got done. How frustrating!!!

So what are going to do that will make 2010 your best year yet? What plans do you have for 2010 that mean you can’t wait for the new year to begin?

A wise man once said if ‘…you keep on doing the same things expect the same results!’

The new year brings optimism and a sense of a new beginning. Why wait? What’s stopping you doing what you want to do now.

By starting now you give yourself a months head start. If its working, great carry on in the new year, if not, change it.

5 Questions to Ask Yourself before the start of 2010

1. What can I start to do now, that I am waiting for the new year to do?

2. Who do I need to connect with NOW to ensure my year starts on the right foot?

3. What are the things that I can start to delegate to ensure I focus on what I do best?

4. What’s the most important thing I want to achieve in 2010?

5. What am I worth?

To really kick start you year come see me here

We all know that when we are feeling confident and good about ourselves we can achieve anything. But life isn’t like that. We have good days and we have bad days. So what is the difference? How we feel.

Now the reason we don’t feel good some days maybe to do with things that have happened, or is happening to us. Losing business, not getting the sale, getting bogged down with ’stuff’, kids, all these things can mean we have bad days. Having challenges in our life is part of the deal.  A part of life yes, but not the whole reason why we feel bad. We feel bad because of how we choose to react to the situation.

I am not saying we should all act like robots and never react adversely to these situations, what I am saying is that we can learn to become more self-aware (knowing we are doing it when doing it) so we know how we are reacting and then do something about it. These situations have an impact on the state we are in. So what can you do to change your state that will have an impact on how you feel?

Three things you can do,

Language

Change your language, notice the words you use that limit you, can’t, should, yes but, don’t know, all these words put a limit on your thinking. When you hear yourself use the word ‘can’t’ replace it with ‘won’t’. What’ s the implication? Are you now more in control in what you choose to do next?

Replace ’should’ with ‘could’. What happens now? Do possibilities all of a sudden become available. We use ‘yes but’, to acknowledge what is happening or being said, then give ourself reasons of why you can’t do what is being suggested.

Focus

What are you focusing on? Is your cup half empty or half full? When we don’t feel great we tend to focus on what is lacking in our life and what we don’t have or can’t get. When we start to focus on what we have and what possibilities there are, its amazing how our state starts to improve. Developing your self-awareness helps you focus on what actually is, as opposed, on what maybe.

Posture

When we talk about the mind and how we feel, the movement of the body is often ignored. Changing and emphasising your posture can have a high impact on your state. Try walking with your chest out, and tall and not feel good, not easy is it! Hold your head up and see if you start to feel good. Eye contact and smiling will also improve your state. Try it. We all know how much we can do without crossing the line of social etiquette.

All these thing are within your control. There is no more excuse to have bad days. Bad moments yes, bad days no, don’t allow it to happen. Don’t fall into the ‘Oh it’s going to be one of those days’ syndrome. If you are having a bad morning, do something so the afternoon is good. Is this easy, of course it’s not, if it were you’d be doing it already. Intellectually you know all this, all you have to do now is apply it.

Language, Focus and Posture are things that we all have control over. When we are not feeling good we tend to focus on things that we don’t control or have an influence over. We are human and some things take longer to get over then others. However doing a few small things that we can control will allow us to get into a state where we start to operate how we want to.