A Coach is a must at the top is the extract form the Sunday Times reviewing the book written by Steve Tappin & Andrew Cave called “The NEW Secrets of CEOs”

The book looks at what it is really like to be an CEO and tells us what life is really like at the top and reveals the views of heads of global businesses as diverse as GE International, NASCAR, China Mobile and Unilever.

One quote from Richard Baker, former CEO of Alliance Books “It is extraordinary to think you can be excellent at something without a coach, the notion that Roger Federer would not have several coaches is ridiculous. One of the best things to happen to me was to get a coach. when the waves were breaking over me, I got a coach. Within 10 minutes, he had correctly identified the one thing I needed to do. As CEO, the idea you can do it on your own is extraordinarily arrogant”

As a coach,  you would expect me to be biased towards the benefits a coach can give high level executives. The analogy that Richard Baker gives about Roger Federer using a coach is a good one. The coach isn’t about telling you what to do, the very fact that that the CEO is in the position they are, there must be something about them. Roger Federer knows his game, the coach will challenge, question, encourage, and hold them accountable.

A perfect illustration of this is given by Lord Davies, at Standard Chartered who used a management coach, “I got someone who catalogued how I spent my time and went through my diaries and measured my progress on a 360-degree basis. It was brutal, but I am a great believer in courageous conversation. I don’t think I agreed with him; I was allowed to argue.”

The key thing here is that how Lord Davies didn’t always agree with his coach. This is good, the last thing you want from your coach is someone who is going to tell what you want to hear, or worse still be your yes person.

One of the common things that come out of the work I do, is how managers and leaders want some kind of behaviour or attitude change from their staff, that they feel would benefit the company. One of the ways I do this is through an Amnesty meeting. Before the meeting I have a few sessions with the leader/s to really establish what kind of changes they are looking for from the team. Before I talk to the staff, we would go through a number of things that the leaders CAN do that would facilitate these changes. In isolation these could be quite small, however it is amazing the changes that the leaders can make, both in their behaviour and attitude, the very same they are looking for from their staff , that can start to take effect in the company, even before the amnesty meeting takes place.

The rules of engagement of the Amnesty meeting are as follows

• Everything you say must be within the rules of professional integrity
• Anything you say must serve the company in some way
• Only ask for things you want changing where you are prepared to take the first action
• Each person is committed to hold each other accountable to the actions agreed, irrespective of position held

The individuals can say anything in the meeting and it will not be used against them outside the meeting. Theses rules however, ensure that everybody knows the pupose of the meeting and allows everybody to take something away from the meeting they would find useful.

So a Coach is a Must both from the point of view of getting the best out of the leaders and staff in a company.

So what has undiluted orange squash got to do with anything.

In life we are forever told we must do that, do this, use these words, do this action, don’t eat this, do more exercise, buy this product. However, how many times do you actually listen to your inner self. Some call this intuition, awareness, gut instinct, any numerous definitions.

Does listening to your inner self make a difference, well if you listen only once or twice, maybe not, however if you trust it and listen the results may surprise you.

What would a glass of undiluted orange squash taste like? Bitter, strong, not very nice. Now the easiest thing to do is put water in it and drink it. Wouldn’t it be good if life was like that, i.e. when we come up against something that is bitter and not very nice we can just add something to it to make it better.

Just imagine if you put just one drop of water in the undiluted orange squash, would it taste any different, would it look any different, would it smell any different, no it wouldn’t. Now if you gave it to a scientist to see if it was different, what would they say? Yes there is, however only you and the scientist can know there is a difference.

That drop of water represents the small change we could all make to get the things we want in life. That small step that takes us nearer to our goal, that one small change of thought that makes us see those seemingly impossible things, now just really difficult.

What would be the implication if you allowed yourself to add one drop of water each month, each week, each day, or even each hour? For the first few drops only you (and the scientist) know you have made some changes, however the outside world will not know until, much, much later.

As humans one of our “want’s” is that we look for approval so when we make some changes we like it acknowledged, and when we don’t get that outside validation we lose self-belief  and give-up. The outside world will notice the great glass of orange juice only until several drops have been added and then the outside world can see the differnece.

This is the same when we do something different. It may take days, weeks, or even months before others see the different. But does this matter. If you knew that by adding a drop of water each day, you would achieve your goals, tackle near impossible tasks and increase your self-belief, would it really matter, if others notice the differenece?

By making sure you add one drop of water each day and being consistent you will start to get the results you want, and if you’re lucky others may see the difference as well!