Image by epicnom via Flickr

We often hear marketing professionals asking us about our USP (unique selling point) is, and many misinterpret this as  how are you better than the competition, when actually what they are is how are you DIFFERENT than the rest.

What is it that stands you out from the rest of the crowd? Think about it, you tend to remember the things that are different from the norm. Does your marketing and sales pitch lend itself to this? What is the impression that people are left with when they have either met you at an event, or experienced your services? What do they remember?

Ask yourself this, are you constantly trying to show how much better you are than the others or how you are different? Whatever profession you are in, people will choose you because you relate to them and because you have something different that they like.

Don’t kid yourself, whatever your profession, (unless you are the leader of a country!!!) there are thousands of people doing what you do. The following video perfectly demonstrates this. Getting over 38 million hits, it’s all about being different not necessarily better.

How can you be different? Please leave a comment and let others know what is different about you.

Related articles by Zemanta

• Train Yourself To Be In The Mood You Want (stacyknows.blogspot.com)
• 9 Ways To Stand Out In A Crowded Blogging Niche (davidrisley.com)
• A Few Guidelines To Help You With Effective Article Marketing (ronmedlin.com)
• 6 tips for treating your customers like friends (smartblogs.com)