Paulo Coelho, author of the bestselling book The Alchemist, has written a boo titled Warrior of the Light. It is a collection of short notes on accepting failure, embracing life and rising to your destiny. The Warrior, as Paulo describes is someone who knows that he is free to choose his desires, and he makes these decisions with courage, detachment, and sometimes with just a touch of madness.

On the surface to approach life as a Warrior may seem impractical. The focus, as a Warrior is on what you have control over, what you can do and let go of the things you cannot control. Stress is often caused by the y we choose to react to outside events. The Warrior is all about accepting these stresses and then letting them go.

Living life with the mindset of a warrior takes some skill. However the pursuit of this way of living can open many doors, the first of which is in our minds.

One such note in the book talks about the two columns on either side of the door he is trying to open.

One is called Fear and the other is called Desire. The Warrior looks at the column of Fear and on it is is written: “You are entering a dangerous, unfamiliar world where everything you have leaned up until now will prove useless.”

The Warrior looks at the column of Desire and on it is written: “You are about to leave a familiar world wherein are stored all the things you ever wanted and for which you struggled long and hard.”

The Warrior smiles because nothing frightens him and nothing holds him. With confidence of one who know what he wants, he opens the door.

So what we can learn from this? That whatever choices we come across in our lives, whatever choice you make will be the right one. How many choice have you made in your life that looking back were based on fear?  Courage is doing something or making a decision when fear is present. Desire is dictated by how much you want it. When you want something bad enough and you act on it, it is amazing how the feeling of fear subsides.

Do you have a decision to make? If you knew you would succeed what would you do?  Think about Usain Bolt, the 100m Olympic Gold medallist. He knows he is the fastest man of earth. Does that mean he doesn’t train, eat the right things or get enough sleep? Absolutely not. He wants to make sure that when he is standing at the staring line he is in the best condition possible, that the actual race result is a forgone conclusion. So, Usain, knowing he will succeed, puts in all the work necessary to get the result he wants.

What can you do today, to ensure your success tomorrow?

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Getting more clients is what we all strive for. We go networking, make cold calls, and go to workshops to learn the secrets from the ‘experts’, however if we apply the Yoda principal to getting more clients we will get more than we need.

The word ‘try’ is often heard when in our language, when we look to attempt something, ‘I want to work with that blue chip company, I will try and call the CEO’

TRY!!! This allows for failure. By trying we give ourselves a get out clause.’ Well I did try and call him, but he was busy, he is already working with XYZ‘

Next time you say you will try to do something, just change it to do. Even saying this will change the energy around your intention and make it more likely to happen.

When you are committed to something it is amazing how often opportunities occur. When I coach, whether in schools or in business, if I had a penny for the number of times I hear people say the word try, well, let’s just say, it would be easy money. Yoda’s response to Luke when his ship immersed in the lake was, all about intention.

Is your intention to fail or succeed. Is it an option that you fail? No, so why allow it to happen. By doing, your intention is all around succeeding, and history tells us as soon as we decide on something our intention changes and we get closer to what we want.

Go on try it, sorry DO IT, you never know it might just be true!

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We often hear marketing professionals asking us about our USP (unique selling point) is, and many misinterpret this as  how are you better than the competition, when actually what they are is how are you DIFFERENT than the rest.

What is it that stands you out from the rest of the crowd? Think about it, you tend to remember the things that are different from the norm. Does your marketing and sales pitch lend itself to this? What is the impression that people are left with when they have either met you at an event, or experienced your services? What do they remember?

Ask yourself this, are you constantly trying to show how much better you are than the others or how you are different? Whatever profession you are in, people will choose you because you relate to them and because you have something different that they like.

Don’t kid yourself, whatever your profession, (unless you are the leader of a country!!!) there are thousands of people doing what you do. The following video perfectly demonstrates this. Getting over 38 million hits, it’s all about being different not necessarily better.

How can you be different? Please leave a comment and let others know what is different about you.

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